Charity Supporter Relationships
Successful relationships need working at. Our services are geared towards creating the optimal Supporter Journey for each of your supporters, in order to increase giving longevity and gift value, from the first donation to a legacy.
Qbase Direct have a wealth of experience in the charity sector. For many years we have been helping charities undertake new approaches to acquiring and sustaining relationships with their supporters in order to increase turnover.
We can help you implement a data driven, strategic marketing plan that will build strong, emotional, and lasting relationships with new and existing supporters of your cause. We’ll focus on the development of a 1 to 1 relationship with the donor, ultimately turning the donor into a Supporter.
We do this through our specialised supporter journey methodology, which will gauge the stage of a supporter relationship. Once we know where the supporter fits in the supporter journey schema we can show you how to take the relationship forward.
Click here for a more detailed look at our supporter journey methodology.
Recent charity client projects include
- List broking
- Data Enhancement
- FastStats implementation
- SCV implementation
- Online Payment Pages implementation
- Supporter Journey development
- Profiling & Segmentation
- Legacy pledger event location planning
- Cash to Regular Giving conversion model
- Ask prompt level analysis & strategy
- Raffle ticket sale analysis & strategy
- Gift upgrade analysis & strategy
- Regional branch location
- Telefundraising targeting
- Volunteering/Giver overlap
- Trading catalogue targeting, analysis & campaign management
- KPI dashboard creation
- Analyst training
- DM Coaching
- Propensity models – response, churn acquisition, retention, legacy, upgrade
- LTV/CPR by channel analysis
- DRTV geo/channel targeting
- Door drop targeting
For more information and to find out how your organisation could benefit from a supporter journey led strategy, contact us here, or call Mark Robinson on 01925 644 808
To see how 
Charity Supporter Relationships fits in to your Customer or Supporter Journey, Click Here
