Data Enhancement

Successful marketing needs accurate targeting and market understanding. Our data enhancement service provides free test matching and profile reports against a range of B2B and B2C datasets.

At Qbase Direct we work with you to identify the key attributes and demographics that you need to know about your customers that should be used to better meet their requirements.

We test match your records against a wide range of databases in order to identify the best sources, based on coverage and cost. Then we append this data to your existing customer or prospect records. You can use this information to understand your audience and improve your targeting.

For more information and a quote for data enhancement, contact us here, or call Mark Robinson on 01925 644808.

Appending Data

Strengthen your contact data with our data appending service and you will see the benefit of having accurate customer data at your fingertips.

Whether you have no data at all, or just partial data, our append service adds important customer information to your database so you can use this information for propensity modelling, profiling, more targeted marketing or new product development. Appended information includes demographic & lifestyle data, email addresses, telephone numbers and many more.

The completeness of your data can have a direct effect on the return you receive on your marketing investment. Our data append service helps you to identify and target only those customers who are likely to purchase your product or service.

Qbase Direct’s appends service will bring out the potential of the data you already own, it will strengthen it into information which you can use in new ways to provide new opportunities to your business.

For more information and a quote for data appends, contact us here, or call Mark Robinson on 01925 644808.

To see how Data Management fits in to your Customer or Supporter Journey, Click Here