Data Strategy for the Charity Sector
Qbase Direct have a wealth of experience in the charity sector. For many years we have been helping charities undertake new approaches to acquiring and sustaining relationships with their supporters in order to increase giving, tenure and lifetime value. For more details please download the Charity Campaign Delivery presentation
We can help you implement a data driven, strategic fundraising plan that will build strong, emotional, and lasting relationships with new and existing supporters of your cause. We’ll focus on the development of a 1 to 1 relationship with the donor, ultimately turning the donor into a Supporter.
We do this through our specialised supporter journey methodology, which will gauge the stage of a supporter relationship. Once we know where the supporter fits in the supporter journey schema we can show you how to take the relationship forward. For more details, please download the Data Strategy whitepaper.
Click here for a more detailed look.
Recent Charity client projects include:
- List Broking
- Data Enhancement
- FastStats Implementation
- SCV Implementation
- Online Payment Pages implementation
- Supporter Journey development
- Profiling & Segmentation
- Legacy pledger event location planning
- Cast to Regular Giving conversion model
- Ask prompt level analysis & strategy
- Raffle ticket sale analysis & strategy
- Gife upgrade analysis & strategy
- Regional branch location
- Telefundraising targeting
- Volunteering/Giver overlap
- Trading catalogue targeting, analysis & campaign management
- KPI dashboard creation
- Analyst training
- DM Coaching
- Propensity models – response, churn, acquisition, retention, legacy, upgrade
- LTV/CPR by channel analysis
- DRTV geo/channel targeting
- Door drop targeting
For more information and to find out how your organisation could benefit from a support journey led strategy, contact us here, or call Mark Robinson on 01925 644 808.
