Welcome to Qbase Direct
Your customers are individuals. Every time they interact with your organisation they tell you more about themselves. Is it time you listened?
At Qbase Direct we help you identify the key information you should know about your customers and show you how to utilise it to build a lasting relationship which will dramatically increase your sales and ROI.
We help you build your data and communications strategy, identify likely new customers and show you how to easily manage your relationships using the latest technology to improve your share of wallet, increase your market share and decrease your lapsed customer rates.
Successful strategies need more than data manipulation and business insight. They need processes, infrastructure and resources. They need to be commercially viable. They need multi-discipline experience and skill-sets. They need hard-nosed project management. But most of all, they need Vision, Creativity and Passion. We pull all those strands together and combine them to improve your business. Welcome to Qbase Direct…
We are proud to have won the 2010 Best Use of FastStats award for our system implementation work with a major charity. This prestigious award is given by Apteco (the software authors) and is open to every FastStats partner in the UK. We were also runner-up in the 2010 national Marketing Week “Best Use of Data in Charities” for our Supporter Journey work and runner-up for the 2010 “Best Data Driven Marketing Strategy" award.
More information
The holistic approach works!
A data-driven marketing strategy requires the collation of all available data about your customers, prospects and their behaviour.
The data is then turned into useable information, with which to drive your marketing efforts and to create Key Performance Indicators (KPI’s) to measure your success – both at a strategic and tactical level.
A data strategy improves your Return on Investment. It enables you to determine which offers to promote to which customers and prospects, at the optimal time.
ROI will improve as you become more targeted and relevant to your audience.
The aim of the data strategy is to enable strategic and tactical decisions to be made, based on empirical evidence rather than gut-feel – this requires the masses of data to be organized and available for analysis and interpretation. The ability to understand who your Customers are, why they do what they do – and how they want you to interact with them will drive your communications and campaigns
The focus has to be to the creation of a Customer Journey that is individualised and based on each Customer’s buying habits. The Customer Journey should dovetail with the Customer Lifecycle
The Customer Journey is the means by which successful businesses will maximize the Lifetime Value of each Customer, through targeting of campaigns which are suitable and relevant to each Customer.
The development of the Customer Journey can only be driven through a detailed understanding of the Customer’s activity with you. This can only be effective when part of a structured, organised framework that “manages” communications, data protection, data ownership, reporting, analysis and data usage.
Take a look below for more information the individual aspects of the customer journey: